Budweiser: Build a Bud
Lashe Boudreaux: Art Director, Designer, Motion Media
Isabella Hayashi De Sena: Art Director, Designer
Katrina De Guzman: Art Director, Copywriter, Designer
Isabella Hayashi De Sena: Art Director, Designer
Katrina De Guzman: Art Director, Copywriter, Designer
This is a project my team and I entered into the Young Ones 2021 Competition for The One Club.
The Build a Bud by Budweiser campaign is an interactive customization experience where consumers can “build a bud” that looks just like them through an app and vending machine interface. Their unique character can then be printed onto a personalized, limited edition bottle. The goal of Build a Bud is to redefine beer as representative, interactive, and fresh.
The Build a Bud by Budweiser campaign is an interactive customization experience where consumers can “build a bud” that looks just like them through an app and vending machine interface. Their unique character can then be printed onto a personalized, limited edition bottle. The goal of Build a Bud is to redefine beer as representative, interactive, and fresh.
