United Nations: Life Below Water
Client: United Nations
Challenge: Create a campaign promoting one of the UN sustainable development goals.
Sustainable Development Goal #14: Life Below Water - conserve and sustainably use the oceans, seas, and marine resources for sustainable development.
Target Audience: any adult 18+ who is generally uneducated on marine life. Target people who have empathy for animals and use that as leverage to bring awareness to how we as humans affect these animals and damage their home, the ocean.
Creative Proposition: Humanize marine life as much as possible. Give these animals personalities / qualities that people resonate with, and highlight the intelligence of specific wildlife.
Challenge: Create a campaign promoting one of the UN sustainable development goals.
Sustainable Development Goal #14: Life Below Water - conserve and sustainably use the oceans, seas, and marine resources for sustainable development.
Target Audience: any adult 18+ who is generally uneducated on marine life. Target people who have empathy for animals and use that as leverage to bring awareness to how we as humans affect these animals and damage their home, the ocean.
Creative Proposition: Humanize marine life as much as possible. Give these animals personalities / qualities that people resonate with, and highlight the intelligence of specific wildlife.
Research + Moodboard
TV Spot
Print Ad
OOH Billboard
Transit Ad
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Branded Product
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